Empowering Brands With Strategic Outreach, Leadership Development Programs, and Community Impact
At The Standard Marketing, we combine strategic outreach, effective communication, and a strong leadership development program to help businesses expand with confidence.
Our Story
At The Standard Marketing, our purpose is to help businesses grow with clarity, confidence, and direction. We focus on strengthening the way brands connect with their customers—through meaningful communication, hands-on engagement, and strategies built to create both immediate impact and long-term momentum. Whether you are a growing company seeking to expand your reach or an established organization aiming to enhance your customer experience, our tailored approach ensures that your message resonates and your goals become achievable realities.
Our vision is to set a new benchmark for what modern field marketing and customer engagement can accomplish. We aim to be recognized not just for our services but for the professionalism, consistency, and people-first focus we bring to each partnership. Through innovation, communication, and a commitment to our leadership development program, we strive to create an environment where businesses of all sizes can grow with purpose and stability.
Today, we help brands strengthen visibility, build trust, and expand into new markets while creating meaningful opportunities for individuals who want to learn, grow, and lead. Our story continues to evolve, and at its core is a belief that success is a shared journey—one where businesses, customers, and team members grow together.
What We Do
We focus on helping businesses reach the right customers, strengthen relationships, and generate consistent growth through in-person communication and strategic outreach. We support our partners by representing their brand professionally, bringing clarity to customer conversations, and creating meaningful engagement that drives long-term results.
From field marketing and lead generation to customer acquisition and community-focused fundraising, we provide hands-on solutions that help businesses grow confidently and sustainably.
A Leadership Development Program Built for Real-World Success
Our leadership development program offers a clear, merit-based pathway into sales and leadership, combining hands-on experience with structured guidance. We focus on practical learning inside a defined service region, giving individuals the opportunity to take ownership of a local territory while developing the communication, decision-making, and customer engagement skills needed to succeed.
Our leadership development program includes:
- Hands-on field training that builds confidence in real customer settings
- Daily coaching and mentorship to support skill development
- Clear performance milestones that outline each stage of progression
- Territory ownership opportunities that develop autonomy and accountability
- A commission-driven structure that ties earnings directly to results
This approach provides accelerated, real-world leadership development in a supportive environment. It provides driven individuals with the opportunity to grow rapidly, while ensuring our partners benefit from well-prepared, motivated, and capable teams. Whether you are new to the industry or already experienced, our leadership development program gives you the tools to take ownership of your growth and step into leadership roles with clarity and capability.
Empowering the Next Generation of Leaders
We are committed to creating an environment where ambition is supported and growth is possible for anyone willing to learn. Our development path empowers individuals to:
- Build confidence in customer-facing roles
- Strengthen communication and problem-solving skills
- Learn foundational leadership principles
- Take on new responsibilities at their own pace
- Grow into management roles through performance, not tenure
For many, this becomes more than a job—it’s a long-term path toward personal and professional advancement.
View Careers
Meet Kinsey Guenther
CEO, Owner & National Director
Kinsey Guenther leads The Standard Marketing with a people-first approach focused on mentorship, communication, and sustainable growth. With years of hands-on experience in field marketing, team development, and business leadership, Kinsey has built a culture rooted in support, transparency, and forward momentum.
She plays an active role in training, runs portions of the leadership development program, and remains committed to helping individuals build meaningful careers while helping partners achieve measurable results. Her leadership style centers on accountability, coaching, and strong relationships—values that guide every part of the organization.
Values & Culture
Built on Principles. Driven by People.
Our values shape the way we work with both clients and our team. They guide our decisions, our communication, and the experience we create every day.
We believe in:
- Professionalism — representing each partner brand with integrity and respect
- Growth — supporting ongoing personal and professional development
- Clear Communication — ensuring customers feel heard, informed, and valued
- Consistency — delivering results through reliable, repeatable processes
- Mentorship — developing people through guidance, support, and accountability
- Team Collaboration — celebrating progress together and learning from each challenge
This culture enables us to operate as a unified team while maintaining focus on delivering meaningful outcomes for our partners and our people.
How We Work With Businesses
Community & Charity Involvement That Makes a Real Difference
Giving back is a core part of who we are. We believe that strong businesses contribute to stronger communities—and meaningful charity involvement is one of the ways we uphold that belief.
Through our B2B fundraising efforts, we support organizations like the Autism Spectrum Disorder Foundation (ASDF). Our teams help raise awareness, build donor relationships, and support initiatives that make a real difference for children and families. This ongoing charity involvement strengthens our ties to the community and reinforces our dedication to using our platform for positive impact.
As our company grows, so does our commitment to purposeful charity involvement and community engagement—because progress should benefit more than just the businesses we serve.
The Standard Marketing is a marketing agency offering a clear, merit-based career pathway for young, ambitious individuals. We provide structured training, hands-on mentorship, and real ownership of a local sales territory within our service region. Our commission-driven model ties earnings to performance, creating an accelerated route to leadership with tangible goals and outcomes. Serving Kansas City, Shawnee, Merriam, and Overland Park.